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SMX interview with Gary Illyes

Very interesting insight that we may see another round of Panda in the next 2-4 weeks. Also, everyone gets so wound up about a duplicate content penalty.  But, in reality, it does not exist. With Matt Cutts out of the picture, find out what Google has in store according to Gary Illyes – Google Webmaster […]

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How To Use Schema and Open Graph Markup For Local SEO

Great information on using schema and open graph markup for local seo. Source: How To Use Schema and Open Graph Markup For Local SEO

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App indexing in search results:  another source for installs

Source: Official Google Webmaster Central Blog: Drive app installs through App Indexing Starting this week, people searching on Google can also discover your app if they haven’t installed it yet. If you’ve implemented App Indexing, when indexed content from your app is relevant to a search done on Google on Android devices, people may start […]

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SEO Content — Everyone’s Favorite Topic

Content is king.  And, it is.  But, how do you get it to make money?  That’s the million dollar question. Rolling out a new site today is tough!  If you rolled out a site in the early 2000’s, you could comment spam, pay for links, spam with press releases,  load up your meta keywords tags, […]

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Correlation, Causation and Other Fringe SEO Topics

The other day, I came across this article on SEOMOZ.  In this article, the author concludes that: Over the last decade, in case after case of marketers optimizing for the causal elements of Google’s algorithm, this pattern of short-term gain leading to long-term loss continually occurs. That’s why, today, I suggest marketers think about what […]

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Importance of schema in SEO

Schema markup has become a huge topic in SEO the last few years.  When I hear folks talk about it, so frequently, it is discussed as a rankings “tactic”.  In reality, the purpose of schema is much greater than some short-term rankings ploy.  Bottom line, schema helps search engines process your site.  Essentially, schema is […]

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My 3 Favorite SEO Backlink checkers

There are only a few really reliable SEO backlink checkers these days.  Over the years, there have been many that have come and gone.  But, these have survived and proven themselves to be the best of the best. When it comes to backlink checking, I think it is worth having all 3 of these in order […]

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Organic “under” attribution – the challenge for SEO programs

This article appeared on Search Engine Land back in July.  Although it isn’t completely scientific, it does seem to suggest that organic clicks are now flowing into the DTI/Navigational channel for sites that rely on Google for organic traffic.  This is a huge problem for most companies that want to understand the value of their SEO […]

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3 Mistakes that Might Keep Google from Crawling Your Site

Despite all of their efforts to have a great site with content, many site owners don’t realize that they may have problems that are keeping their site from getting crawled.  Google can overlook many things but not this BIG THREE: 1.  Robots.txt issues Every site should have a robots.txt file.  It’s a very powerful file. […]

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Local SEO optimization – Importance of Citations

With universal search being on the rise, it’s clear that Google has an agenda.  And, that agenda involves monetizing more of the search results pages.  For example, look at any travel term with commercial intent. But, in the arena of local search, Google hasn’t quite found a way to monetize that area while providing a […]

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