Facebook founder Mark Zuckerberg recently announced that Facebook was looking at providing users with a “Dislike” button. I have always thought this would be a good idea. Many times, I think that Facebook users come across a political discussion. They want to express their malcontent but they don’t want to leave an over the top […]
If you have a small business, no doubt, you get a call about once a ...
I know. I know. You see the elf everywhere and you think, “this is a ...
This article appeared on Search Engine Land back in July. Although it isn’t completely scientific, ...
This is a little video from the Cowboys Cheerleading competition on Sunday.
I was very happy to see Google rolling out this “no-captcha” API that allows webmasters to no longer have to show that ugly and conversion-killing captcha script to authenticate human users vs. bots. CAPTCHA has been my pet peeve for years. Although I have not run across statistics on it, I believe that CAPTCHA has […]
Schema markup has become a huge topic in SEO the last few years. When I hear folks talk about it, so frequently, it is discussed as a rankings “tactic”. In reality, the purpose of schema is much greater than some short-term rankings ploy. Bottom line, schema helps search engines process your site. Essentially, schema is […]
This scene from Jerry Maguire is the key to a successful affiliate program. It’s all about helping me helping you. That’s what affiliates are saying to you: help me help you. It’s your response to that question that will make your program a success or a failure. Last night, I started jotting down a little list […]
There are only a few really reliable SEO backlink checkers these days. Over the years, there have been many that have come and gone. But, these have survived and proven themselves to be the best of the best. When it comes to backlink checking, I think it is worth having all 3 of these in order […]
Despite all of their efforts to have a great site with content, many site owners don’t realize that they may have problems that are keeping their site from getting crawled. Google can overlook many things but not this BIG THREE: 1. Robots.txt issues Every site should have a robots.txt file. It’s a very powerful file. […]
With universal search being on the rise, it’s clear that Google has an agenda. And, that agenda involves monetizing more of the search results pages. For example, look at any travel term with commercial intent. But, in the arena of local search, Google hasn’t quite found a way to monetize that area while providing a […]
Bottom line, people vote their pocket book. As I watched the returns come in the other night, I contemplated the factors that caused this to happen. Depending on what camp you are in, you might look at different statistics to justify your position. You can look at statistics like inflation, GDP and unemployment. Those stats […]
Keyword research has evolved quite a bit over the years. Some tools have come and gone and some have been around for a long time. These are some of the best: SEM Rush This is one of the long-time great performers. The data is first rate. Basically, they are scraping Google – it would seem. […]
About Phil Ayres
Phil Ayres is the Director of SEO and Affiliates for Travelocity.com in Dallas, TX. I have also run marketing for a start-up. I ran Affiliates & SEO at Hotels.com for 4 years and worked with a bunch of other online companies.